We are a web design and development agency based in Manila and this is our blog. We build web applications that help companies run their businesses and help people find their voice on the web.

Effective illustration (Adobe illustrator)

Posted by Joedan Chacon about 1 year ago

In creating effective illustration especially logo, we need to go through
the step by step process for absolute outcome and Client Satisfaction.

effective illustration

First, we need to do some sketches. For example: “Viking Pizza” logo, in the process. I did some quick sketches selection until I chose the right one and then improve the angle, helmet, skin detail, and eyes etc. For me, doing a good start like making a draft or good sketch sample is the very important part in the process.

effective illustration

Second is tracing or cleaning, it's easy and fun to do but it takes a lot of time.
Just trace your finalized sketch and then remove the unnecessary and excess details and refine the lines.

effective illustration

Next of the process is color; After doing the line art, I chose the color from the color pallet according to what the viking color looks like. So it convinces the viewer that it is really a viking illustration, for short “appropriate color for what is the subject”. ( for base color )

effective illustration

Detail is a big part in illustration, because the more it has details, the more it looks realistic. Always remember the basic element when putting some details, is texture and light. And of course include the color as well. See the difference between the progression of the sample images given.

effective illustration

Lastly is the finalizing or we can also call it, Quality Check. In terms of colors and fonts that we used. In this final stage or viking pizza illustration, the color Yellow and Blue are given. So, I decided to incorporate the color of the viking illustration in a brighter effect compared to the original color. Also I changed the font to look nicer. easy to read and simple compare to the first font.